> ## Documentation Index
> Fetch the complete documentation index at: https://docs.loice.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# ICP Builder

> Turn a website into ideal customer profiles, and each profile into a lead list.

The **ICP Builder** (sidebar → **ICP Builder**) reads a company website, works out what it sells
and to whom, proposes up to six **ideal customer profiles** (ICPs), turns each profile into
search filters, and builds a [lead list](https://docs.loice.ai/lead-lists.md) for each one.

The stepper at the top reads **Website → Analysis → ICP → Find leads → Lists**. The page address
keeps the step, so a reload resumes where you were.

> [!NOTE]
>
> Analysis, filter tuning, lead counts and previews are **free**. Points are spent only when you
> generate lists.

## 1. Website

Enter a public website address — usually your own company's, e.g. `loice.ai` — and click
**Analyze**. An address that is not a public website answers *"Enter a public website address,
like loice.ai."*

## 2. Analysis

Loice reads the site in three stages: *Reading the website*, *Identifying products & positioning*
and *Mapping ideal customer profiles*. You can **Cancel** at any time.

If the site cannot be read (blocked, empty, behind a login), you see *"We could not read …"*. If
too many analyses run at once, you are told when to try again.

## 3. ICP

* **Analyzed website** lists the detected products and use cases. When the site does not state
  any use cases, Loice suggests a few from what it read, marked *Suggested from the site*. Correct
  them with **Edit products and use cases** — the profiles follow your edits.
* **Ideal customer profiles**: up to six, each with a name, audience, offer and problem. Edit any
  of them, untick the ones you do not want, or **+ Add custom profile**.

Click **Find leads**.

## 4. Find leads

Each profile becomes a card with generated filters — the same filters as
[Leads Search](https://docs.loice.ai/leads-search.md#filters), except People. Four rows show by default; **Show more
filters** reveals the rest.

* Every card shows a live count of matching people.
* Filters are **tuned automatically** toward a useful audience (roughly 1,000–100,000 people):
  the card says *Loosening filters…* or *Narrowing filters…*, then *Filters adjusted*, with
  **Undo**.
* **Preview leads** shows sample rows (name, title, company, location). Contacts are revealed
  only when you generate the list.
* A card that matches nobody will not be generated.

## 5. Generate lists

Click **Generate** and choose:

* **Max leads per list** — leave empty to take every match;
* what to include: **Lead data** (always) and, optionally, **Work emails** (a verified email for
  each person) and **Personal emails** (a verified personal email for each person, from their
  LinkedIn profile).

The dialog shows an estimate of the cost. A list holds at most 2,500 people when the profile's
search is too narrow to split, otherwise up to 100,000; the dialog says when that limit applies.

A workspace that has not started its trial is asked to do so first. If the balance is too low,
the dialog says how many more points are needed; if prices changed since the estimate, it shows
the new one and asks you to confirm again.

## 6. Lists

**Generated lists** shows each list's progress: *Queued*, *Adding leads · x of y*, *Revealing
emails · x of y*, then **Ready** with **Open**. A list that stopped says why — not enough
points, cancelled, another search was running, or failed — and keeps what it already added.
The total spent on the run is shown at the bottom.

The lists appear under [Lists](https://docs.loice.ai/lead-lists.md) with the source **ICP Builder**, and each profile is
also kept as a saved search in Leads Search.

## Billing

* Only **Generate** spends points: per lead added, plus per revealed email when **Work emails**
  is on, plus per personal email looked up when **Personal emails** is on (a confirmed miss is
  charged too; a lookup that cannot run is not).
* Lists are built one after another, and generation occupies the workspace's
  [search slot](https://docs.loice.ai/leads-search.md#one-search-at-a-time).
* People on your [do-not-contact list](https://docs.loice.ai/do-not-contact.md) are never added or charged.

## From an AI assistant

The ICP Builder is not offered over the [MCP server](https://docs.loice.ai/mcp-server.md) for now. An assistant connected
to Loice can still search for leads and employees and find emails; build profiles here in the app.


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